Customer first
Start with real users. Every project begins with interviews and understanding actual needs. Success metrics come from the people who will use the system, not assumptions.
About Mario Martinez
For the past decade, I've worked with founders and product teams to turn messy ideas into working software. I focus on understanding the actual problem before jumping to solutions. My approach combines strategic thinking with hands-on technical work, so nothing gets lost in translation.
Recent projects include GPT-powered assistants with long-term memory, automation systems that actually save time, and voice interfaces for customer service teams. I work through discovery, build prototypes quickly, and help teams measure what matters.
These principles guide how I work with teams and make decisions on every project.
Start with real users. Every project begins with interviews and understanding actual needs. Success metrics come from the people who will use the system, not assumptions.
Clear communication about what's possible, what's not, and why. Realistic timelines and honest tradeoffs build trust. I work as a partner who tells you what you need to hear.
Explore new technology through quick experiments, not theoretical discussions. Test ideas with real prototypes. Then turn what works into clear guidance your team can actually use.
Document everything. Run workshops. Answer questions. The goal is to build capability inside your team, not dependency on outside help.